SA Rugby announced on Friday that Switch had signed on as the new Official Energy Drink partner of the Springboks for three years – a first major sports sponsorship for the South African company.
This new partnership with SA Rugby will position the Switch brand as one of the Bok’s principal supporters, and their logo will appear on the back of the Boks’ shorts.
“We’re very excited to welcome Switch to our family of partners and look forward to a fruitful relationship, with them giving our teams a boost where they need it most,” said Jurie Roux, CEO of SA Rugby.
“The market for energy drinks is a very competitive and diverse market, and we’re grateful to have one of the best in the business join us for the next three years. They have a vast array of products that will undoubtedly cater to our teams and players.”
The Switch team said they would use the sponsorship to intensify both the player and fan experience of a sport that has the ability to bring people together. Driven and inspired by ideas, styles and tastes from a diverse community, Switch is the perfect sponsor for our rainbow nation’s heroes.
Christian Wentzel, Switch CEO, said the brand planned to elevate the rugby experience, boost the team and inspire current and new supporters of the game.
“This sponsorship has been in the works for a long time, and we look forward to working with the Springboks and SA Rugby,” said Wentzel.
“We truly believe in the power of sport to connect communities and we’ll be working with SA Rugby to ensure that fans’ experience of Switched-Up rugby is their best yet.”
Switch Energy Drink was launched in 2014 with the aim of producing energy drinks that satisfy the unique demands of a diverse market and offers customers a variety of great tasting energy drinks, that pack a punch at a reasonable price point.
About Switch:
The Alternative Power (Pty) Ltd, a proudly South African company, has been breaking boundaries with Switch Energy Drink since 2014, bringing a demanding and diverse market an out of this world taste experience, all while boosting energy levels and keeping the market going.
Owning the game with a distinctive product range that is uncompromising in ingredients, flavour and style. Switch Energy Drink only uses world class syrups and the best local ingredients, packaged in the funkiest designs – more is more and with this kind of no-holds-barred attitude, Switch Energy Drink stands out in the crowd, there simply is no better alternative!
The Alternative Power not only offers its own diverse products, but also manufactures and develops private label flavours and brands to suit client needs.
