SA Rugby magazine

South African rugby news, interviews, videos and more. Covering the Springboks, Bulls, Stormers, Sharks, Cheetahs and Lions, as well as schools and club rugby.

Primary Menu Search
  • Home
  • Match Centre
  • Vodacom URC
  • Videos
  • Cars
    • Cheap cars for sale
    • Used Cars For Sale
    • New Cars For Sale
    • Demo Cars For Sale
  • Deals
    • One Day Deals
    • Nationwide Deals
      • Deals in Cape Town
      • Deals in Johannesburg
      • Deals in Durban
      • Deals in Pretoria
      • Deals in Port Elizabeth
    • Accommodation Deals
    • Romantic Getaways
    • Food and Drink Deals
    • Experiences
    • Health and Wellness Deals
    • Beauty and Spa Deals
  • BLACKOUT RUGBY MANAGER
You are here: Home ∼ Long-term RWC plan ‘great for economy of the sport’

Long-term RWC plan ‘great for economy of the sport’

The Webb Ellis Cup Trophies
Published on August 14, 2020

In a move designed to benefit host nations, World Rugby is introducing a 10-year plan that will maximise the financial impact and sporting legacy of the Rugby World Cup.

World Rugby has announced a new, revolutionary 10-year plan that will see the hosts of Rugby World Cups 2025, 2027, 2029, and 2031 determined during the same selection process.

Made in part due to the Covid-19 pandemic and uncertainty it has caused the sporting world, the new approach – a first of its kind for World Rugby – will maximise knowledge sharing, preparation time, certainty, and the overall impact of Rugby World Cup for hosts, commercial partners, broadcasters, and fans,

Providing 10 years of vital clarity for all of those stakeholders, it’s hoped that the new approach will create the opportunity for World Rugby and host unions to develop an integrated legacy for Rugby World Cup via a tailored business partnership that delivers meaningful and sustainable participation and fan growth, taking rugby to new fans in new nations.

‘We know Rugby World Cups, men’s and women’s, are a huge part of the development of the sport, of creating new audiences around the world,’ said Alan Gilpin, COO and Head of Rugby World Cup, World Rugby. ‘And so we’ve taken the decision now to bring together not only multiple tournaments, but actually men’s and women’s Rugby World Cup hosting into one process.

‘Four Rugby World Cups all in one process effectively gives us a 10-year plus major event hosting strategy for rugby that allows us to build our audience growth strategies, our commercial strategies around that. We think that gives us the best opportunity to create the best strategic outcomes for rugby.

‘This approach is great for nations and great for the global game and underscores the low-investment, high-return on investment hosting proposition for governments, who understandably want a tangible, impactful and cost-effective event opportunity.’

The 10-year strategy is a new approach, but the concept is already tried and tested, as World Rugby CEO, Brett Gosper, explained: ‘The last time we did this we ended up with a dual outcome which was England in 2015 and Japan in 2019.

‘So people were able to use the certainty of a World Cup in a market like England with let’s be a bit bolder and braver and go to less known areas of the world and try and drive the sport from a development point of view. That risk, as it was seen at the time, was well worth taking.

‘But probably if we didn’t have a dual awarding system, we would not have ended up in Japan.’

The 10-year plan’s three-phase bidding model, which will consist of dialogue, candidate, and evaluation phases, will run from February 2021 to May 2022, in what is a more compact process than what has previously been put in place.

Despite the process not formally launching until early 2021, there is already significant hosting interest, with the likes of Australia, Russia and USA publicly outlining interest. It’s anticipated that this announcement will generate widespread further interest.

World Rugby is developing a comprehensive report on the impact of hosting Rugby World Cup to assist unions with the decision making and bidding processes. The report will provide guidance on how to maximise the impact of rugby’s biggest stage.

Photo: Steve Haag/Gallo Images

Posted in News, Springboks, Test Rugby, Top headlines, World Cup Tagged NEWS, Rugby World Cup, Test Rugby, World Rugby

Post by SA Rugby magazine

SA Rugby magazine

Check out Blackout Rugby Manager HERE!

← Previous Next →

Sevens’ party falls flat

World Rugby shouldn’t have messed with a winning sevens formula, writes SIMON...

Draining format clogs Blitzboks’ blockage

A protracted schedule took the wind out of South Africa's sails at...

England cut Eddie, Razor to stop the bleeding

England have made the rash decision to part ways with coach Eddie...

Rassie ref hom in die rooi

Rassie Erasmus is hardly the embarrassment that some are making him out...

Cut and paste Kurt-Lee for Kolbe

Kurt-Lee Arendse ticks all the right boxes to replace the injured Cheslin...

Rassie auditions for England job

Rassie Erasmus has made the most calculated of public job applications to...

Boks need to make mentality adjustment

The Springboks need to lose their underdog mentality, writes SIMNIKIWE XABANISA in...

Kolbe’s worth every penny

Cheslin Kolbe’s big-money move to Toulon should be welcomed as a massive...

‘Bok gameplan, when executed correctly, is hard to match’

The opportunity to play against the All Blacks is a career highlight...

Five key areas the Boks need to dominate for first victory

SA Rugby magazine highlights five crucial areas the Boks will need to...

Top six: Best and worst foreign imports

SARugbymag.co.za identifies six of the best and worst foreign players to play...

Column: When context is needed

As highlighted by the Argentina controversy, ‘cancel culture’ needs a spoonful of...

Dark cloud hangs over WP Rugby

The problems at Western Province Rugby are layered, and everyone involved needs...

From the mag: Foreign Favourites

As Vodacom Super Rugby turned 25 this year, JON CARDINELLI picks an...

Bulls rookies to watch

After a massive exodus of players the Vodacom Bulls will be eager...

Analysis: The new suffocate-and-strangle game

For the Boks to emerge as World Cup winners, they need to...

VIEW MORE
  • Bonus-point Bulls douse Dragons
  • Munster maul luckless Lions
  • Stormers sign off 2022 in style
  • Sharks carve Bulls on New Year’s Eve

Jacques Burger’s Perfect XV

    BKT United Rugby Championship, Scotstoun, Glasgow, Scotland 8/1/2023 Glasgow Warriors vs DHL Stormers Stormers' Damian Willemse Mandatory Credit ©INPHO/Craig Watson
  • Highlights: Heartbreak for Stormers in Glasgow thriller

###


COVID-19 Corona Virus
South African Resource Portal

African Insider
African Insider News

ABOUT

  • Contact us
  • Competitions
  • Videos
  • Player Features
  • Subscribe
  • Terms and conditions
  • Privacy Policy

TOURNAMENTS

    • Rugby Championship
    • Super Rugby
    • Currie Cup
    • Varsity Cup
    • Gold Cup
    • Schools
    • Six Nations
    • Champions Cup
    • World Cup
    • Challenge Cup

OPINION

  • Mallett on SuperSport
  • Cardinelli column
  • Lewis column
  • Xabanisa column
  • Borchardt column
  • Superbru

Primary Menu

  • Home
  • Match Centre
  • Vodacom URC
  • Videos
  • Cars
    • Cheap cars for sale
    • Used Cars For Sale
    • New Cars For Sale
    • Demo Cars For Sale
  • Deals
    • One Day Deals
    • Nationwide Deals
      • Deals in Cape Town
      • Deals in Johannesburg
      • Deals in Durban
      • Deals in Pretoria
      • Deals in Port Elizabeth
    • Accommodation Deals
    • Romantic Getaways
    • Food and Drink Deals
    • Experiences
    • Health and Wellness Deals
    • Beauty and Spa Deals
  • BLACKOUT RUGBY MANAGER